Some years ago, phone book was very useful register in each house. It consisted of each and every phone number of the town. When the new technology came then the phone book diminished. The goal of business listing sites is similar to a phone book.
These websites consist of all the business information of a particular region with their contact information. In the earlier days of internet business directory was considered as the search engine of nowadays.
What are Business Listings Sites in India?
Business listings sites are public profiles which can be viewed by anyone. A typical business listing contains Name of business, address and contact number.
Advanced details such as website, working hours are also captured by certain business listings. A business should include its information on various platforms and directories with which they can be found everywhere on the internet.
History of Business Listing Sites in India
Before the invasion of search engine giants like Google, the business listing was the go-to place for all the information seekers. If we look back how these business listings came into place, the whole crux was the need. The internet gave birth too many websites and every business started to have its own website.
The place was very crowded. There was a need for some structure or a repository which will help people to locate their required websites. That is how business listings were born. Some of the popular worldwide business listings are Google my business, Yelp, Yellow Pages etc.
Why Business Listing Sites Are Important For Any Business?
The way of advertising for local businesses earlier was collateral, radio advertising, TV advertising, newspaper advertising etc. These kinds of advertising burn one’s pocket with very minimum effectiveness. The new age of marketing for local businesses is digital marketing.
1. Local SEO
Small businesses has heavy competition from big business in digital market.The one good opportunity for local businesses is to rank high in search engines for local keywords through local SEO. For example, the chance of a local business getting ranked for a keyword like “Barber shops near me” is much more compared to big and renowned brands, provided the local SEO for the business done right. One of the crucial aspects of local SEO is business listing. Having a business listing on reputable business listing sites are a way to showcase to Google how local the business is.
2. Be Found
Though Google is the best way to search for any business in the world, business listings are still used to find information about businesses. Not every local business can afford to have a website and do the proper SEO to rank higher. But we can list these businesses in free business listing sites and these are found when their customer search for them.
How We Can Find Best Free Business Listing Sites in India ?
There are millions of free business listing sites in India available on the internet. Listing on every tom dick & harry site is stupidity and waste of time It is very important to find out best business listing sites. So, how we can find these best free business listing sites in India !There are few thumb rules:
1. Non Spammy Websites
Imagine you are on a website to find some information. You see annoying and irrelevant ads everywhere and it makes it tedious for you to find the information you need. Your immediate action is to exit the website. So does your prospects. So, there is no point listing in the spammy websites.
2. Good Domain Authority
Getting a backlink from new business listings websites with high domain authority will pass on high-value link juice to your website. There are many tools available to check the domain authority of the new business listings websites. We have covered top 100 business listings in India with a domain authority of more than 40 in this article.
3. Do-follow Links
In order to get the link juice passed to your website, it is necessary for it to be a do-follow link. Not every new business listings website provides do-follow links, but one needs to ensure there is a balance of do-follow and no-follow links to their website.