Purity is the soul-driven founding principle of Gangaa Jal soaps and hence the brand is 1. Free from all chemicals – Safe and unsafe chemicals 2. Free from colour – Colour is derived from the ingredients only 3. No fragrance – Aroma is derived from the ingredients 4. The ingredients are listed in common language so that everyone can understand what they are applying to their skin. No ingredient is kept hidden. 5. Gangaa Jal soaps are REAL soap meaning made with oils and NaOH. It is an ancient technique of making the soap. Soap made with the same technique has been unearthed during excavation which dates back to 3000 years. 6. No chemical means nothing bad flows down the drain to the rivers to oceans hence it is environment friendly. To keep with the purity – ingredients used in the making of the product are also made at Gangaa Jal handmade manufacturing unit. Herbs are sourced to make the steam distilled essential oil and a few herbs like lemongrass, basil is cultivated in house. Nuts and seeds to make the oil are cold-pressed to ensure oils are pure with no adulteration at all. So when you use Gangaa Jal Soap products – you clean and nourish your skin naturally without any chemicals. A chemical and preservative-free skincare brand you must try.